The global pandemic and the shift to remote work/schooling engendered a captive audience that accelerated trends within the media and entertainment industry. Streaming video subscriptions climbed as households stacked subscriptions, driving subscription revenues to over US$69 billion in 2020.

Over-the-top (OTT) video and pay-TV research from Parks Associates shows that consumer perception of a poor value proposition in pay TV remains the top trigger for changing, downgrading, or cancelling services.