The Virtual Reality (VR) market is expected to grow in 2020, passing US$4.6 billion despite some negative impacts from the COVID-19 pandemic. The location-based VR segment has been hit the hardest, with closures (both temporary and permanent) and reduced foot traffic – the pandemic also engendered some supply chain issues and in-demand devices, like the Oculus Quest, have faced stockouts.

Consumer expenditures on experiential location-based virtual reality (LBVR) in shopping arcades, theme parks and movie theatres are expected to reach $809 million by 2022, according to a VR Tracker Report from Futuresource Consulting.