As marketers face increased scrutiny over their operations, Gartner, Inc. has revealed its top five predictions that marketing leaders must incorporate in their strategies in 2023 and beyond to drive results and regain the confidence of business leaders.

The ongoing pandemic and lockdowns have exploded social media usage and increased traffic in online shopping platforms, forcing many brands to embrace emerging technologies such as Augmented Reality (AR) and virtual stores to remain competitive and engaged with their customers.

While E-commerce and digital marketing have proven to be effective platforms, Virtual Reality (VR) is the next innovative technology that will improve and impact the retail and marketing sectors.  ABI Research forecasts that VR in retail and marketing sectors is expected to generate $1.8 billion in 2022.