Internet-Enabled Connected TV Devices in Place in Nearly 60 Percent of Homes, Neilsen Says
A whopping 58.7 percent of TV homes in the U.S. now own at least one Internet-enabled device capable of streaming to a TV set, according to Nielsen’s Q2 2017 Total Audience Report. The emergence of such devices is satiating consumers’ desire to access content with the press of a button.