As pay-TV and over-the-top (OTT) streaming service providers fight to retain customers through a challenging economic cycle, effective content navigation strategies have emerged as the key to improving audience engagement to prevent subscriber churn, according to Dr. Mark Kokes, chief licensing officer for media at Adeia in an interview for journalists.

Vision-based interface (VBI) technologies are poised to become the next breakthrough in elevating the consumer experience across a wide range of connected devices, according to Serhad Doken, chief technology officer with San Jose-based Adeia, which invents, develops and licenses fundamental innovations that shape how people explore and experience digital entertainment.  

New technology innovations, shifting consumer expectations and disruptive global developments have radically — and rapidly — altered how digital entertainment is created, delivered and consumed. The regularity and intensity with which market forces alter the entertainment technology landscape often creates industry confusion. As a result, ecosystem participants struggle to catch up.

One-tenth of all U.S. broadband customers are watching the new esports content form, while 62 percent spend at least one hour per week playing video games, according to new research from Parks Associates. Additionally, 62 percent of U.S. broadband households play video games at least one hour per week.

The days when a content provider could simply roll out a new over-the-top (OTT) video service and watch the customers (and cash) roll in are over, Brett Sappington, senior director of research at Parks Associates, told attendees at NAB 2018 in Las Vegas.