New Bain & Company research highlights eight themes for brands to consider as they define strategies for a world changed by COVID-19, which has forced potentially dramatic new directions in consumption, altering behaviors in ways that few would have imagined. Some of these trends are clearly here to stay, for others the jury is still out.

Only 55% of all product launches take place on schedule, according to the 2019 product manager survey from Gartner, Inc. Product managers who typically launch on time are more likely to meet their internal targets within a year of launch. For the 45% of product launches that are delayed, 20%, on average, fail to meet their internal targets.