Demand for high-dynamic range (HDR) content continues to rise, and streaming service providers are wrestling with how best to manage the transition from a predominantly SDR environment. According to Alan Stein, vice president of InterDigital, leaders in the OTT community are exploring ways to integrate and optimize SDR and HDR operations to simultaneously deliver live and on-demand content effectively and economically rationally.

New research from Parks Associates shows that 80-85 million US consumers ages 18 and older report they listen to a podcast for at least one hour each week. The research study, Podcasting: An Exploding Market, examines the impact of the rapid growth in the podcast market, including household audio equipment adoption, consumer behaviors across various platforms and genres, and crossover effects with the consumption of music services.

Leaders tasked with bringing their offerings to market must urgently address a single question: How can we do more with less? The question is once again front and center as concerns about inflation and recession cloud the outlook for 2023 and beyond. The answer to this question, however, is likely to be far different today from the path pursued in past downturns, according to Walt Horstman, senior vice president of monetization with TiVo, a wholly owned subsidiary of Xperi Inc.

More and more people are leaving cable and satellite television (TV) offerings behind and fully embracing streaming alternatives for their daily entertainment. However, the powerful legacy that TV left is undeniably shaping the future of streaming services. In fact, multiple streaming providers are turning their platforms into hybrid services that combine classic streaming with some characteristic aspects of traditional TV.

FOMO. Analysis paralysis. Content, content everywhere, but not a choice to pick. While we may truly be living in a golden age of exceptional content, the sheer volume of offerings spread out among a dizzying array of providers has created a new universally shared experience: selection frustration.

It is an emotion that is playing itself out on both the supply and demand side of the equation, according to Chris Ambrozic, vice president and general manager, Discovery for TiVo, a division of Xperi Inc.

The growing popularity of Connected TV (CTV) among consumers has created a significant challenge for linear content marketers striving to maximize viewership -- and financial performance -- of high-priority programming. It is prompting senior executives in the content distribution industry to explore, develop and deploy new strategies that capture the attention of targeted consumers -- regardless of the platforms used to enjoy digital entertainment.

As a result, significant strategic attention is being focused on specific initiatives to leverage CTV’s reach by utilizing emerging technologies -- including machine learning -- to better target appropriate audiences, according to Laura Stinnett, VP of Advanced TV Advertising at TiVo, in a podcast interview for journalists.

U.S. viewers will spend more on streaming video than pay TV for the first time in 2024, according to the latest research from Strategy Analytics. According to the report, U.S. Subscription TV Forecast, consumer spending on traditional pay TV services fell by 8% to $90.7B in 2020 and will decline further to $74.5B in 2023.

The global pandemic and the shift to remote work/schooling engendered a captive audience that accelerated trends within the media and entertainment industry. Streaming video subscriptions climbed as households stacked subscriptions, driving subscription revenues to over US$69 billion in 2020.

Parks Associates today released a new Quantified Consumer study, COVID-19: Impact on Communications and Entertainment, which reveals that in 3Q 2020, more than 50% of US broadband households reported that their broadband usage has increased since the start of the COVID-19 crisis.

Global sales of connected TV devices are set to reach a new record this quarter as holiday demand and recovery from the impact of the pandemic drive sales to more than 111 million units, according to the latest research from Strategy Analytics’ Connected Home Devices service.

Global telco cloud revenue will grow to US$29.3 billion by 2025, up from US$8.7 billion in 2020, at a 5-year Compound Annual Growth Rate (CAGR) of 27%. The telco cloud growth will be driven primarily by cloud infrastructure-related investments.

Parks Associates, ahead of the third annual Future of Video conference, today\ released its updated list of the top 10 US subscription over-the-top (OTT) video services, based on estimated number of subscribers through September 2020 from the firm’s OTT Video Market Tracker.

Research identifies the importance of TV streaming platforms and devices in the emergence of internet video services such as Netflix, Amazon Prime Video and Hulu. Streaming video is increasingly viewed on TV screens rather than mobile devices, particularly during the pandemic, and TV streaming platforms will become a dominant force in video streaming in many countries as demand for traditional pay TV, broadcast and home video platforms declines.

The global pro AV industry took a $20 billion hit thanks to the Covid-19 pandemic but will grow $56 billion from its 2019 peak by 2025, according to the latest research from AVIXA and Omdia. In its 2020 AV Industry Outlook and Trends Analysis (IOTA), industry association AVIXA in conjunction with Omdia, said the global market would not return to its 2019 peak of $259 billion until 2022.

A new data base released by Parks Associates found that the number of hours consumers spend watching online video per week has nearly doubled from 3.6 hours in 2017 to almost 7 hours in 2020 . Dallas-based Parks said at the same time traditional pay-TV service has declined from an adoption rate of 75% to 62% in U.S. broadband households between Q1 2017 and Q1 2020, which led a subsequent decline in set-top box adoption.

Apple has given the strong impression that the launch of a new SVoD service will be part of the company’s first 2019 event this March 25th in a move that has been widely anticipated across the video and TV market for years, according to Futuresource Consulting.

Although an overwhelming majority of consumers are very concerned about the security of their personal data, smart devices and online services, that anxiety has no impact on purchase decisions, new research from Parks Associates reveals.