Modern marketing has changed dramatically in the last few years as marketing technologies (martech) enable organizations to better know and understand their customers' journey by utilizing advanced analytics.Read More
Companies can successfully achieve digital transformation without sacrificing their core values or exposing themselves to the less desirable elements of Silicon Valley startups, according to a new report in MIT Sloan Management Review.Read More
Organizations seeking to leverage the latest technologies to digitize their business processes must carefully consider how to integrate operational processes all the way from the back end to the front end, says Chris Menier, Vice President and Transformation Strategist for Vitria, in an audio interview for journalists.Read More
While organizations across industries and around the world have engaged in a comprehensive discussion about digital transformation, the truth is that most executives are really only presiding over digital optimization initiatives that merely streamline existing operations.Read More
As digital channels increasingly displace traditional brick-and-mortar access to financial transactions, customer experience (CX) management and transformation is becoming a critical capability for large financial institutions, says Jim Miller, Vice President of the Banking and Credit Card Practice at J.D. Power, in an interview for journalists.
Most organizations are undergoing a digital transformation that directly impacts how they do business, yet 70 percent of employees have not mastered the skills they need for their jobs today, and 80 percent of employees do not have the skills needed for their current and future roles, according to Gartner, Inc.Read More
Broadband services offered by leading companies in the cable and telecommunications industries have provided critical enabling platforms for organizations implementing digital transformation strategies. However, the network service providers (NSPs) themselves have remained mired in legacy operations, according to Chris Menier, Vice President and Transformation Strategist at Vitria, the Menlo Park, Calif.-based IoT analytics platform provider, in a podcast interview for journalists.Read More
A significant shift toward digital business models that harness technology trends such as cloud computing, Internet of Things (IoT), analytics and artificial intelligence (AI) is boosting worldwide spending on application infrastructure and middleware (AIM). Gartner Inc. numbers show that AIM market revenue reached $28.5 billion in 2017, an increase of 12.1 percent from 2016.Read More