Future trends — Industry Insights, Data, and Solutions For Business Leaders

Record $11.1 Billion in Political Ad Spend in 2024 — Forecast From BIA

Political spending is predicted to reach $11.1B in 2024, with traditional advertising still accounting for 70.2% of political ad spend. TV OTA is expected to receive the largest share of political ad dollars at $4.6B, followed by PC/Laptop at $1.3B and Cable TV at $1.1B. Cable TV is the only media channel expected to decrease from 2020, by nearly $183M.

Trends and Predictions, TelecommStaff ReportsMarch 21, 2024Advertising, TV Advertising, Programmatic Advertising, Ad management, Political spend, Future trends

Cyber and Digital Technology Risks are a Key Concern for Businesses and Risk Leaders, even as 60% see GenAI as an Opportunity: PwC 2023 Global Risk Survey

PwC’s 2023 Global Risk Survey found that 37% of respondents consider cyber risks as their top concern, while 32% worry about digital technology risks. Despite this, 60% of businesses surveyed see Generative AI as an opportunity. The survey included 3,900 business and risk leaders from different sectors and reveals the impact of emerging technologies such as machine learning, automation, cybersecurity and the cloud on businesses.

Trends and PredictionsStaff ReportsDecember 12, 2023Price Waterhouse Cooper, Future trends, risk management, cyber risk, Cyber Technology, Digital Technology, Digital Technology Risks