Political spending is predicted to reach $11.1B in 2024, with traditional advertising still accounting for 70.2% of political ad spend. TV OTA is expected to receive the largest share of political ad dollars at $4.6B, followed by PC/Laptop at $1.3B and Cable TV at $1.1B. Cable TV is the only media channel expected to decrease from 2020, by nearly $183M.
Read MoreGartner predicts that by 2028, one-third of GenAI interactions will involve autonomous agents using AI techniques to complete tasks. Autonomous agents are systems that can accomplish specific goals without human intervention and can improve over time. In the future, users could directly interface with autonomous intent-driven agents, enabling a higher degree of autonomy and better alignment with human goals.
Read MoreCommunication service providers (CSPs) have made large strides over the last few years as they look to leverage their underlying infrastructure to climb the digital value chain by delivering cloud-enabled integrated network services. This paradigm, ‘network-as-a-service’ (NaaS), is a more flexible way for enterprises to consume critical and non-critical network services.
Read MoreSmart city solutions empower city governments to acquire distributed city data and unify it while offering a platform to provide innovative solutions for effective city management. Frost & Sullivan’s recent analysis, Smart City Solutions Growth Opportunities, finds that the sector is evolving from aiming to create traffic management solutions to converging with industry participants creating solutions for data simulation, the sharing economy, social media, and mass transit.
Read MoreFueled by the continued adoption of the latest Wi-Fi standards and an easing of supply chain constraints, the enterprise segment of the worldwide wireless local area network (WLAN) market increased revenues 34.3% year over year in the third quarter of 2022 (3Q22) to $2.6 billion, according to results published in the International Data Corporation (IDC) Worldwide Quarterly Wireless LAN Tracker.
Read MoreThe current macroeconomic and political global context has put increased pressure on 5G rollouts, slowing expectations for growth in the network security market compared to previous forecasts. Nonetheless, global technology intelligence firm ABI Research forecasts the market to continue a steady upward, albeit slowed, trajectory to reach US$9.2 billion by 2026.
Read MoreWorldwide spending on telecommunications and pay TV services will be nearly $1.6 trillion in 2022, representing a year-over-year increase of 1.9%, according to the International Data Corporation (IDC) Worldwide Semiannual Telecom Services Tracker.
Read MoreAn exciting and fast-moving Augmented Reality/Virtual Reality (AR/VR) market is on the horizon that will bring novel content types and usage scenarios. To support that, networks and connectivity technologies grow in pure bandwidth capabilities and Mixed Reality (XR)-friendly capabilities like latency, network handoff, and slicing. According to global technology intelligence firm ABI Research, 30% of total augmented reality shipments, and 23% of VR shipments will include cellular connectivity by 2027.
Read MoreNo stranger to addressing the challenges associated with managing video traffic, most of the major news brands serving tier-1 media markets in the broadcast sector have made the switch away from RF technologies to adopt IPTV. There is, however, a significant opportunity for broadcasters in smaller media markets to follow suit to take advantage of the technical benefits and cost reduction associated with making the shift.
Read More5G commercialization remains front of mind for telecom operators, as they continue to lay out substantial capital reservices to build out 5G network infrastructure. However, according to global technology intelligence firm ABI Research, telcos have been unable to tap into the true value of 5G as their underlying networks lack ‘consumability’.
Read MoreFrost & Sullivan finds that the developing global private cellular network market will likely expand to $6.32 billion by 2026 from $1.83 billion in 2021 at an impressive compound annual growth rate (CAGR) of 28.1%. Of this total, the contribution of private 5G networks will be significant, reaching $5.05 billion over the forecast period from $600 million in 2021.
Read MoreAccording to ABI Research, 5G slicing revenue is expected to grow from $309 million in 2022 to approximately $24 billion in 2028, at a Compound Annual Growth Rate (CAGR) of 106%.
Read MoreNetworks have been commoditized over the last few years and the cost of connectivity has fallen. Value has shifted from network infrastructure to the services built on top of the network. This has led to significant interest in the network-as-a-service (NaaS) market. Global technology intelligence firm ABI Research expects this market to expand significantly reaching over $150 billion by 2030.
Read MoreThe enterprise segment of the worldwide wireless local area network (WLAN) market continued its strong growth in the first quarter of 2022 (1Q22) with revenues increasing 17.1% year over year to $1.95 billion, according to results published in the International Data Corporation (IDC) Worldwide Quarterly Wireless LAN Tracker.
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