Posts tagged OTT
Percent of US broadband households That Subscribe to Two or More OTT Services Has Increased by 130% Since 2014: Parks Associates

Parks Associates research finds that the percentage of households with multiple OTT subscriptions has increased by 130% since 2014. In 2019, forty-six percent of US broadband households subscribe to two or more OTT services. According to a new report, “Partnering, Aggregation, and Bundling in Video Services” only 33% subscribed to multiple services in early 2017 and 20% in 2014.

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A2P Business Messages to Reach 3.5 Trillion by 2023, As RCS & OTT Technologies Gain Traction

A whopping 3.5 trillion business Application-to-Person (A2P) and messages will be delivered by 2023, up from an estimated 2.5 trillion in 2019, a 40 percent rate a.new study from Juniper Research has found that that the rich media interactivity of Rich Communications Suite (RCS) would make the emerging messaging technology popular for retail and marketing business use cases.

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Akamai’s Peter Chave Discusses the Future of OTT Services, Online Video Fidelity and Security in the Content Delivery Network Market

Consumer demand for OTT content and online video continues to increase, and content delivery network providers such as Akamai have developed solutions that ensure the highest quality and security for clients and their end user, according to Peter Chave, principal architect for Akamai, in a podcast interview with BizTechReports in which he discussed advances in online video fidelity and the horizon beyond quadrature amplitude modulation (QAM).

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Half of U.S. Broadband Households Use Internet-Connected TVs to View Online Video: Parks Associates

Nearly 40 percent of U.S. broadband households now have at least two OTT video service subscriptions, according to new research from Parks Associates. The research firm notes that consumers have reached a new stage in connected entertainment where OTT is a standard source of video and viewers are more willing to experiment with multiple OTT services.

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Worldwide Pay-TV Market Revenue Will Swell to $295 Billion By 2022: ABI Research

In the face of increasing pressure from over-the-top (OTT) video services, pay TV providers are stepping up their game, according to new research from ABI Research. Despite the competition from OTT video services, the worldwide pay TV market has been growing at a steady pace. ABI forecasts that the global pay TV market -- which includes satellite, cable, and Internet Protocol Television (IPTV) services -- will generate $295 billion in 2022.

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European OTT Video Revenue to Double By 2021, Despite the Advent of Converged Video Services: Frost & Sullivan

The media industry in Europe is undergoing rapid transformation with increasing popularity of over-the-top (OTT) video services, Frost & Sullivan noted in a recent report. Increasingly ubiquitous connectivity, progressive consumers, and regulatory initiatives around a ‘Digital Single Market (DSM)’ have intensified the competition among several international companies, local start-ups, pay TV operators and broadcasters who offer OTT video services.

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More Than Half of OTT Co-Viewers Talk About Brands, Products While Watching TV: IAB

Parks Associates has released its updated list of the top 10 subscription over-the-top (OTT) video services in the U.S. market, based on number of subscribers -- and Netflix, Amazon, and Hulu continue to hold the top three slots.  Meanwhile, HBO Now made a significant move into the top five.

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