Posts tagged Parks Associates
Sales of Connected Consumer Devices to Exceed 520 Million Units by 2022, Parks Associates Says


Sales of connected consumer devices — including networked cameras, security systems, and connected health devices — will exceed 520 million units by 2022, according to Parks Associates. The report, sponsored by Calix, presents the opportunities emerging from this wealth of residential devices and details strategies for service providers to operate in the smart home market in ways that leverage their strengths while avoiding the pitfalls of past efforts.

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Parks Associates: 97 Percent of Smart Speaker Households Own Only One Device Brand

New research from Parks Associates finds smart speakers inspire strong brand loyalty among owners—97 percent of smart speaker households own only one brand in this device category. New research from 360 Deep Dive: Consumer Demand for High-End Entertainment Devices reveals two-thirds of smart speaker households own an Echo device, while almost one-third own a Google Home. Low-end models such as the Echo Dot and Google Home Mini are the most common products owned, but the trend of brand loyalty in this early market creates opportunities for device makers to upsell premium products.

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Hours Spent on Viewing Video on Mobile Phones Surged 55 Percent Last Year, Parks Associates Says

By the end of 2017, U.S. broadband households were spending nearly three hours per week watching video on a mobile phone -- an increase of nearly 55 percent from 2015. Parks Associates finds. This shift comes as households are watching less live broadcast video on their televisions, which dropped from over 60 percent of video consumption in early 2012 to 44 percent at the end of 2017.

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Half of U.S. Broadband Households Use Internet-Connected TVs to View Online Video: Parks Associates

Nearly 40 percent of U.S. broadband households now have at least two OTT video service subscriptions, according to new research from Parks Associates. The research firm notes that consumers have reached a new stage in connected entertainment where OTT is a standard source of video and viewers are more willing to experiment with multiple OTT services.

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One in 10 U.S. Broadband Households Likely to Cancel Fixed Broadband Service in Next 12 Months: Parks Associates

New consumer research from Parks Associates reveals that 10 percent of U.S. broadband households are likely to cancel their fixed broadband service over the next 12 months. According to 360 View: Mobility & the App Economy, these consumers would use wireless or mobile data services as a replacement for their traditional broadband service.

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More Than Half of OTT Co-Viewers Talk About Brands, Products While Watching TV: IAB

Parks Associates has released its updated list of the top 10 subscription over-the-top (OTT) video services in the U.S. market, based on number of subscribers -- and Netflix, Amazon, and Hulu continue to hold the top three slots.  Meanwhile, HBO Now made a significant move into the top five.

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