Unit Sales For New Smart Home Controllers Will Reach Nearly 14 Million in 2024: Parks Associates

New research from Parks Associates’ Smart Home Tracker: Market Sizing and Trends estimates nearly 14 million new smart home controllers will be sold in the US in 2024. The tracker provides industry insights and analysis on the latest trends in the smart home space, including the need for new privacy protection and authentication measures.


“Device manufacturers are increasingly aware of the negative impact of security and privacy concerns on smart home industry growth, so major players including Google and Amazon are designing device features to restrict accessibility to consumer data,” said Patrice Samuels, Senior Analyst, Parks Associates. “Over the past few months, companies have taken measures that also demonstrate a commitment to improving consumer online privacy.”

Parks Associates research finds only 37% of US broadband households trust that companies with access to their data will keep it safe.

In addition to online data security, the Smart Home Tracker also examines innovations to improve the physical security of devices.

“The development of facial and fingerprint authentication allows device manufacturers to establish a level of security stronger than voice but still convenient to the consumer,” Samuels said. “Ultimately, voice technology will develop, where unique voices can be used for biometric authentication in and of itself, but current far-field voice recognition technology is not yet up to the security challenge.”

(For more information visit https://parksassociates.com).