Programmatic Advertising — Industry Insights, Data, and Solutions For Business Leaders

Record $11.1 Billion in Political Ad Spend in 2024 — Forecast From BIA

Political spending is predicted to reach $11.1B in 2024, with traditional advertising still accounting for 70.2% of political ad spend. TV OTA is expected to receive the largest share of political ad dollars at $4.6B, followed by PC/Laptop at $1.3B and Cable TV at $1.1B. Cable TV is the only media channel expected to decrease from 2020, by nearly $183M.

Trends and Predictions, TelecommStaff ReportsMarch 21, 2024Advertising, TV Advertising, Programmatic Advertising, Ad management, Political spend, Future trends

2021 to be the Year of Programmatic Advertising for Pay TV and Network Service Providers in Europe

87.4% of network service provider executives agree that programmatic advertising delivered through smart/connected TVs and/or customer premises equipment (such as set-top boxes) will be an important source of revenue for network service providers and pay TV operators in Europe.

Editor's PickLane CooperApril 19, 2021Hoppr, network service providers, Connected TV, Programmatic Advertising