New data from Omdia shows that after five years of increasing stacking, the once-dominant model is showing signs of strain. Omdia's analysis revealed that the number of SVOD services per household has declined in some markets for the first time, while free video stacking is still on the rise. YouTube continues to lead in key markets, boosting the sector's lead over paid content. Other social video platforms and FAST services are also growing.

Dramatic shifts in consumer behavior, driven by concerns about inflation and recession, will create a dramatically different market for Pay TV and over-the-top (OTT) streaming service providers as 2023 unfolds, according to Jon Kirchner, chief executive officer of Xperi. 

Subscribers, he says, are revisiting digital entertainment budgets that ballooned in the aftermath of the global pandemic and are developing strategies to better control investments in content, online gaming and other digital experiences.

rost & Sullivan finds that the general growth of digital media consumption has encouraged companies from the sports, film, and television industries to create their own platforms, providing people with more streaming video choices and SVOD services. The SVOD market is expected to reach $151.49 billion by 2028 from $87.30 billion in 2021.

Consumer demand for TV sets is poised to return to growth in 2018, according to the latest Worldwide TV Market Report from Futuresource Consulting. The recovery of several markets linked with a transition to 4K UHD models will drive trade value up by 5 percent to $85 billion.

QoE video analytics is growing into an arms race to build third party tools, which allow all pay TV players and many free to air broadcasters, to behave more like Netflix, Amazon and Hulu, according to a new Rethink Research report.