SaaS providers — Industry Insights, Data, and Solutions For Business Leaders

Creativity Will Separate Leaders from Laggards as Demand for SaaS Plateaus in 2023 -- Greg Latson

Buoyed by the COVID-induced shelter-in-place workforce, the software as a service (SaaS) market has enjoyed a surge in demand over the past two years. However, despite the fact that global enterprise spending on SaaS grew from $146 billion in 2021 to reach a projected $195 billion by 2023, there is no shortage of providers competing for a piece of that pie, according to marketing enthusiast -- and SaaS marketing guide -- Greg Latson.

Editor's PickStaff ReportsApril 28, 2023SaaS, SaaS providers, B2B Marketing, Sales

Working with ISVs and SaaS Providers to Achieve Innovation in the Financial Sector

New technological developments, the rise of new competitive disruptors and changing customer expectations have elevated the importance of accelerating the pace with which institutions bring new value-added services to market. A growing number of executives are taking a hard look at how fintech services, ISVs and SaaS resources can support this “need-for-speed” in a risk-adjusted manner.

Editor's PickLane CooperMay 3, 2021IBM, ISVs, SaaS providers, Financial Sector, Digital Transformation