Strategic Planning — Industry Insights, Data, and Solutions For Business Leaders

Four Core Competencies Marketing Leaders Must Prioritize to Survive and Thrive in 2021, Says Gartner

To be more agile and adaptive in the year ahead, marketing leaders must prioritize four core competencies with a renewed focus that accounts for the unprecedented changes of 2020. Customer understanding, adaptive planning, data-driven decision making and strategic cost optimization are the core competencies that will help marketing to survive and thrive in 2021.

Companies Can Flip the Odds of Success in Digital Transformations from 30% to 80%, Finds BCG

Most digital transformations fail, but making sure that six critical success factors are in place can reverse the odds of success from 30% to 80%, according to a new report from Boston Consulting Group (BCG), Flipping the Odds of Digital Transformation Success, released today.

How Red Cells Shed Light on Blindspots in the Strategic Planning Process

Red Cells -- also known as Red Cell Teams -- are made up of interdisciplinary experts that engage in focused alternative analysis in order to help organizations break from intellectual ruts and blindspots that often accrue over time. Their mission is not just to think about the future, but to highlight the potential for unlikely events to derail -- or enhance -- an organization’s position.