Political spending is predicted to reach $11.1B in 2024, with traditional advertising still accounting for 70.2% of political ad spend. TV OTA is expected to receive the largest share of political ad dollars at $4.6B, followed by PC/Laptop at $1.3B and Cable TV at $1.1B. Cable TV is the only media channel expected to decrease from 2020, by nearly $183M.
Read MoreLeaders tasked with bringing their offerings to market must urgently address a single question: How can we do more with less? The question is once again front and center as concerns about inflation and recession cloud the outlook for 2023 and beyond. The answer to this question, however, is likely to be far different today from the path pursued in past downturns, according to Walt Horstman, senior vice president of monetization with TiVo, a wholly owned subsidiary of Xperi Inc.
Read MoreAddressable TV advertising will leap from $15.6 billion in total worldwide revenue in 2019 to almost six times that value at $85.5 billion by 2025. This reflects advertising dollars switching to addressable as the platforms mature and better understood by the advertising community.
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