Versatile Video Coding — Industry Insights, Data, and Solutions For Business Leaders

The Benefits of Software vs Hardware Encoding with Versatile Video Coding: A Comparative Analysis -- Benjamin Bross Fraunhofer, HHI

In a recent interview for technology journalists, Benjamin Bross, Head of Video Coding Systems at Fraunhofer Heinrich Hertz Institute (HHI), provided valuable insights into the ongoing developments in versatile video coding (VVC). Bross shed light on the critical distinctions between hardware and software encoding and decoding and how these play a pivotal role in the evolution and adoption of VVC, the latest international standard in video compression. He also explored the broader implications of these advancements for both the industry and consumers.

VVC Teams Work on End-to-End Film-Grain Management for Today's Diverse Digital Video Environment — MC-IF

The Versatile Video Coding (VVC) community is exploring new ways to optimize the efficacy of film grain to accomplish creative objectives and overcome technical limitations in digital video. Dolby and InterDigital are researching how VVC can improve the entertainment technology sector and deliver compelling visual experiences to audiences.

New MC-IF Guidelines and Best Practices for Implementing VVC in Streaming and Broadcasting Environments Presented at Mile High Video 2024 — Media Coding Industry Forum

According to Lukasz Litwic, Research Leader at Ericsson, Versatile Video Coding (VVC) offers broadcasters and streaming service providers new options for delivering high-quality digital entertainment experiences. VVC also provides a future-proof strategy for dealing with the constantly-evolving technological landscape. Litwic will unveil guidelines and best practices for implementing VVC for Next-Gen Video Experiences at the Mile High Video conference in Denver