marketing — Industry Insights, Data, and Solutions For Business Leaders

Gartner Predictions for CMOs Show AI, Social Toxicity, and Data Privacy Forge the Future of Marketing

As marketers face increased scrutiny over their operations, Gartner, Inc. has revealed its top five predictions that marketing leaders must incorporate in their strategies in 2023 and beyond to drive results and regain the confidence of business leaders.

Staff ReportsJanuary 2, 2023CMOs, marketing, AI, data privacy

New Pandemic-Driven Sales Approaches Will Push Augmented Reality Revenues in Retail and Marketing to US12$ billion in 2025

The ongoing pandemic and lockdowns have exploded social media usage and increased traffic in online shopping platforms, forcing many brands to embrace emerging technologies such as Augmented Reality (AR) and virtual stores to remain competitive and engaged with their customers.

Nicholas CooperFebruary 8, 2021COVID-19, Pandemic, ABI Research, AR, Augmented Reality, 2020 trends, Retail, marketing

Virtual Reality in Retail and Marketing to Generate $1.8 Billion in 2022, ABI Research Forecasts

While E-commerce and digital marketing have proven to be effective platforms, Virtual Reality (VR) is the next innovative technology that will improve and impact the retail and marketing sectors. ABI Research forecasts that VR in retail and marketing sectors is expected to generate $1.8 billion in 2022.