A new consumer research study by Futuresource Consulting has found that streaming services are now the largest medium for audio consumption, as traditional FM/AM and DAB radio falls behind into third place. 55% of audiences stream audio for at least one hour a week, while those who listen to the radio for the same amount of time fell to 53%.
The firm’s new Audio Tech Lifestyles report dives into consumer behaviours surrounding audio and music, broken down by core demographics.
Read MoreMore and more people are leaving cable and satellite television (TV) offerings behind and fully embracing streaming alternatives for their daily entertainment. However, the powerful legacy that TV left is undeniably shaping the future of streaming services. In fact, multiple streaming providers are turning their platforms into hybrid services that combine classic streaming with some characteristic aspects of traditional TV.
Read MoreU.S. viewers will spend more on streaming video than pay TV for the first time in 2024, according to the latest research from Strategy Analytics. According to the report, U.S. Subscription TV Forecast, consumer spending on traditional pay TV services fell by 8% to $90.7B in 2020 and will decline further to $74.5B in 2023.
Read MoreThe global pandemic and the shift to remote work/schooling engendered a captive audience that accelerated trends within the media and entertainment industry. Streaming video subscriptions climbed as households stacked subscriptions, driving subscription revenues to over US$69 billion in 2020.
Read MoreParks Associates today released a new Quantified Consumer study, COVID-19: Impact on Communications and Entertainment, which reveals that in 3Q 2020, more than 50% of US broadband households reported that their broadband usage has increased since the start of the COVID-19 crisis.
Read MoreParks Associates OTT research finds 20% of US broadband households currently use an ad-supported OTT service and 15% use a “freemium” service, placing these offerings in a strong second place, behind OTT subscription services, among business models.
Read MoreParks Associates, ahead of the third annual Future of Video conference, today\ released its updated list of the top 10 US subscription over-the-top (OTT) video services, based on estimated number of subscribers through September 2020 from the firm’s OTT Video Market Tracker.
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