Modern marketing has changed dramatically in the last few years as marketing technologies (martech) enable organizations to better know and understand their customers' journey by utilizing advanced analytics.

Organizations seeking to leverage the latest technologies to digitize their business processes must carefully consider how to integrate operational processes all the way from the back end to the front end, says Chris Menier, Vice President and Transformation Strategist for Vitria, in an audio interview for journalists.

The availability of real-time analytics is driving new and enhanced services in many industries as organizations leverage the ability to contextualize experiences for customers in real-time.

The role of Hybrid LTE solutions that support fixed broadband services to the home took center stage at the recent 2019 Mobile World Congress in Barcelona as network service providers (NSPs) grapple will be explored in great detail.

The number of devices relying on Wi-Fi access within the home is exploding. Along with the increase of devices, rising streaming needs are also creating conditions where Network Service Providers (NSPs) must focus on improving Wi-Fi connectivity within the home in order to provide the highest quality of experience subscribers expect.

The arrival in 2019 of 5G wireless wide-area networking technology promises to leave an indelible mark on any industry that stands to gain from the rapid evolution of the Internet of Things (IoT), and will place network service providers in an ideal position to serve this market.

This year will see more Network Service Providers (NSPs) around the world embrace "managed services" as a core strategy for generating new recurring revenues and competing with retail offers, says Luis Martinez-Amago, President and General Manager for Technicolor's Connected Home Division, in an audio interview for journalists.

Digital transformation is changing the way that people buy, get information and invest. Though wealth management is a relative latecomer to digital transformation, today's wealth management companies and their customers are now relying increasingly on digital processes to purchase wealth management services -- as well as for some basic investment advice, says Michael Foy, Senior Director, Wealth Management Practice J.D. Power, in a new interview for journalists.

Hurricanes and other natural disasters invariably cause price increases in the automobile market across the affected area, with a ripple effect that extends beyond the direct points of impact. The exact effect of each event, however, differs, so it is important to have historical data as a benchmark to help predict the pricing impact, says Ben Bartosch, Manager of Forecast Analytics at J.D. Power, in a new audio interview for journalists.

The rapid rise of DevOps -- along with the mainstreaming of agile methodologies for creating applications -- is introducing new opportunities for Network Service Providers (NSPs) interested in deploying more services to subscribers, more rapidly and safely in the era of Edge Computing and the Internet of Things (IoT).

Network Service Providers (NSPs) have an opportunity to harness spectrum set aside for Citizens Broadband Radio Service (CBRS) to pursue a wide range of profitable use cases -- especially those that surround Local Indoor Mobile Access (LIMA).

The cable/telco sector is in the midst of a seismic shift, as new technologies and rising consumer expectations drive the radical transformation of traditional business models. During a recent podcast interview for journalists, Mark Wyman, Senior Vice President for Application Development for Windstream and Chris Menier, Vice President and Transformation Strategist at Vitria discussed how a sophisticated data-centric approach to a customer-focused strategy can generate sustainable competitive differentiation within the NSP community.

A five-step plan will enable Network Service Providers (NSPs) to optimize capital - and operational- expenditure investments to improve subscriber's Quality of Experience (QoE) in strategic and efficient ways.

There's a significant disconnect in the mix of vehicle types available in the market between the new and used automobiles in the U.S., and it's good news for current owners of passenger cars, says David Paris, Senior Automotive Analyst at JD Power in a recent podcast interview for journalists.

Four key capabilities are necessary to deliver uninterrupted 4K video to the home: Detection, Monitoring, Proactive Care, and Reactive Care, says Jos Delbar, Product Manager at Technicolor, in the white paper, Guaranteeing Seamless 4K OTT Content Delivery, presented at the SCTE Cable-Tec Expo 2018, in Atlanta, GA, October 22-25.

While organizations across industries and around the world have engaged in a comprehensive discussion about digital transformation, the truth is that most executives are really only presiding over digital optimization initiatives that merely streamline existing operations.

As new technologies and communication channels create more options for consumers seeking to optimize the management of their financial lives, the wealth management sector must put the customer experience at the center of how, when and where to apply new services based on innovative capabilities, says Craig Martin, Managing Director, Wealth & Lending in the Services Industries Division at J.D. Power.

The inevitable growth of ultra broadband services-based smart gateways that interact with intelligent home devices using  Internet of Things (IoT) technologies is redefining the connected home market, according to Geert Matthys, Vice President of Product Management for the Connected Home Division of Technicolor.

No two motor vehicles are identical. There are so many options available that even two vehicles that share a make, model and trim level from the same year are likely to have different features that might make one more sought after than the other. This creates a challenge for used car dealers, financial institutions, insurance companies and consumers in the automotive market seeking to leverage data to make better decisions, according to Jonathan Banks, VP and General Manager of Vehicle Valuations with J.D. Power, in a podcast interview for journalists.

As new competitive dynamics and shifting consumer behaviors change the economic landscape for the Network Service Provider community, new go-to-market strategies that leverage partnerships across the value-chain will be critical to the future operations of North American cable providers.