Latest News & Executive Interviews
Streaming Service Providers Seek Differentiation with Technology-enabled Engagement Strategies
While the market for digital video entertainment has never been more vibrant, the factors that created opportunities have also seeded the challenges faced by the sector today, says Serhad Doken, chief technology officer for Adeia in a podcast interview for journalists.
Change-Bitrate-on-the-Fly Technology Supports Intelligence, Surveillance and Reconnaissance Across Complex Wireless Environments
The ability to ensure high-quality images, regardless of network conditions in a theatre of operations, has emerged as a critical success factor for Intelligence, Surveillance and Reconnaissance (ISR) activities that depend on video-based intelligence to establish situational awareness and support effective decision-making. This is because missions are rarely executed in controlled laboratory environments. Quite the opposite, says Mark Rushton, global defence and security lead at VITEC, a leader in the Intelligence, Surveillance, Target Acquisition and Reconnaissance (ISTAR) technology community.
Cross-platform Content Navigation Emerges as Key to Consumer Engagement
As pay-TV and over-the-top (OTT) streaming service providers fight to retain customers through a challenging economic cycle, effective content navigation strategies have emerged as the key to improving audience engagement to prevent subscriber churn, according to Dr. Mark Kokes, chief licensing officer for media at Adeia in an interview for journalists.
Ecosystem-wide Integration, Collaboration and Optimization Offers Key to Accelerating the Path to XR Experience Adoption
If extended reality (XR) offerings – including virtual reality (VR), augmented reality (VR) and mixed reality (MR) – are to realize their full market potential, the organizations participating in this complex sector would benefit to double down on efforts to establish industry-wide open technical specifications and business conventions to integrate operations across the entire ecosystem.
As it stands today, the outlook for this market is already bright. According to new research by global technology intelligence firm ABI Research, nearly 40 million AR smart glasses will ship by 2027. The total augmented and mixed reality market will surpass $220 billion in the same year.
Increasingly Complex and Heterogeneous Enterprise Infrastructures Drive Demand for SASE and SSE – Yuval Yatskan, Cisco
Cloud migration and on-prem modernization initiatives have fundamentally changed how enterprise IT and security teams assess threats and manage risks to protect mission-critical assets. As a result, organizations across industries and geographies are expressing growing interest in the role that Secure Access Service Edge (SASE) and Security Service Edge (SSE) technologies play in managing risks associated with today’s complex hybrid, multi-cloud infrastructures.
So says Yuval Yatskan, Cisco’s senior director of solutions and product marketing for SSE, SASE, Cloud and Network Security, in a podcast interview for journalists.
Successful Application and Data Modernization Initiatives in Heterogeneous Enterprise Environments will Hinge on Embracing Cloud Operating Models
If organizations are to achieve sustained success in their technology modernization initiatives, senior leaders should stop thinking of "cloud" as a "place" to send their workloads. According to Thoughtworks North America executives Ajay Chankramat (Head of Platform Engineering) and Wesley Reisz (Technical Principal), business and technology leaders ought to instead embrace the notion that "cloud" is a platform-based "operating model" that will lay the foundation for enterprise-wide systems integration, agility and resilience.
Resilience Imperatives Prompt New Enterprise Strategies for Optimizing Off-Shore, Near-Shore and Re-Shored Value Chains -- Eric Rutter, Mavsotech
The global entertainment technology community is redefining how it develops, organizes and deploys value chains to ensure long-term viability in today's increasingly volatile and complex digital economy. As a result, executives are placing more importance on consistency and resiliency, de-emphasizing their singular reliance on lean-and-mean just-in-time strategies, according to Eric Rutter, founder and CEO of Mavsotech, a technology consulting company based in Philadelphia, PA, in a podcast interview for journalists.
Vision-based Interfaces Poised to Redefine Digital Experiences for Consumers by End of Decade
Vision-based interface (VBI) technologies are poised to become the next breakthrough in elevating the consumer experience across a wide range of connected devices, according to Serhad Doken, chief technology officer with San Jose-based Adeia, which invents, develops and licenses fundamental innovations that shape how people explore and experience digital entertainment.
IP Video and Emerging Technologies — Including AI — Are Poised to Transform Broadcast Operations Around the World
Rising competition from OTT streaming service providers, rapidly changing consumer expectations, and the introduction of disruptive emerging technologies are converging to transform the broadcast sector. Consequently, leaders in the industry are accelerating efforts to modernize investments in production and information technology to support new workflows and operations that will enhance their market positions, according to Eric Deniau, senior vice president of research and development at VITEC, in a podcast interview for journalists.
Streaming Service Providers Explore Options for Optimizing the Delivery of SDR and HDR Content for Live and On-Demand Applications
Demand for high-dynamic range (HDR) content continues to rise, and streaming service providers are wrestling with how best to manage the transition from a predominantly SDR environment. According to Alan Stein, vice president of InterDigital, leaders in the OTT community are exploring ways to integrate and optimize SDR and HDR operations to simultaneously deliver live and on-demand content effectively and economically rationally.
Creativity Will Separate Leaders from Laggards as Demand for SaaS Plateaus in 2023 -- Greg Latson
Buoyed by the COVID-induced shelter-in-place workforce, the software as a service (SaaS) market has enjoyed a surge in demand over the past two years. However, despite the fact that global enterprise spending on SaaS grew from $146 billion in 2021 to reach a projected $195 billion by 2023, there is no shortage of providers competing for a piece of that pie, according to marketing enthusiast -- and SaaS marketing guide -- Greg Latson.
NAB 2023: Ecosystem Optimization and Consumer Education Will Drive High Dynamic Range Adoption Through 2023
"HDR is on track to achieve a critical mass of market penetration over the next few years as technical standards mature and key players throughout the content creation, capture, distribution and consumption ecosystem optimize and integrate their go-to-market processes," says Rick Dumont, Head of Business Development for HDR and Wireless at Philips, in a podcast interview for journalists.
Emergent Function Analysis May Help Understand Unpredictable AI Behavior -- Ted Shelton, Bain & Company
What actually happened could not have been scripted better in Hollywood. As part of an experiment, a cloud-based AI chatbot was tasked to access an online resource protected by a CAPTCHA gateway -- which, of course, is specifically designed to keep robots out. To solve the puzzle, the AI engaged a human through a virtual assistant service, who is tricked into getting the chatbot through the gateway.
How?
The chatbot lies.
Internet of Things Poised to Transform Multi-Dwelling Unit Industry -- VANTIVA's Reza Raji
As Internet of Things (IoT) technologies continue to mature at an ever accelerating rate, the property management industry is uniquely positioned to take the integration of consumers' physical and digital lives to the next level, says Reza Raji, senior vice president of IoT at VANTIVA -- formerly known as Technicolor -- in a podcast interview for journalists.
Cybersecurity Landscape for Consumer Connected Devices Increasingly Perilous – CUJO AI
As we examine the tens of millions of threats targeting consumer devices, our security researchers see three distinct trends in today’s home cybersecurity landscape.
Executive Roundtable: Enterprise-Wide Exposure Management Strategies Require Active Multi-Disciplinary Participation
More progress is needed to engage the participation of executives across a range of organizational disciplines to implement effective -- and comprehensive -- exposure management strategies. While interest in -- and executive attention on -- information security continues to rise, the main focus of activity to reduce risk still revolves around finding the right tools to address threat management. Instead, an enterprise-wide approach to exposure management is needed, which takes a comprehensive approach to internal evaluations of vulnerabilities and asset prioritization along with external assessments of threats and attack surfaces.
Digital Technology: A Catalyst for Health Equity – Bane Hunter
Health equity has long been a cornerstone of effective public health policy, ensuring that individuals have access to the resources and care necessary for optimal well-being, regardless of their social or economic status. Digital technology and artificial intelligence (AI) has the potential to revolutionize healthcare delivery and support the achievement of health equity. Let's consider some of the ways in which digital technology can be harnessed to bridge health disparities and promote health equity for all.
Effective Linear and Digital Advertising in Uncertain Economy Requires Investments in Cross-Platform Integration and Accountability
Leaders tasked with bringing their offerings to market must urgently address a single question: How can we do more with less? The question is once again front and center as concerns about inflation and recession cloud the outlook for 2023 and beyond. The answer to this question, however, is likely to be far different today from the path pursued in past downturns, according to Walt Horstman, senior vice president of monetization with TiVo, a wholly owned subsidiary of Xperi Inc.
Advanced HDR by Technicolor Offers Efficient and Cost-Effective Path to Enhancing Production and Distribution of Live, Episodic and Theatrical Content
Significant new developments in the conversion of standard dynamic range (SDR) content libraries to high dynamic range (HDR) along with the distribution of live broadcasts -- especially sports -- are opening new frontiers of opportunity for the entertainment technology industry. So say Marty Gordon, vice president of brand partnerships at Philips, and Nick Mitchell, media solutions specialist with InterDigital in a podcast interview for journalists held during the HPA 2023 Tech Retreat this week in Palm Springs Calif.
Next-Generation Standards Define CPE Strategies for Network Service Providers in 2023
Network service providers (NSPs) will face new challenges in 2023, as long-term logistical disruptions caused by the pandemic crisis are gradually resolved, only to be replaced by an uncertain economic outlook that is prompting concern from consumers and industry players alike.
The good news, however, is that resurging supply chains have allowed a suite of next-generation solutions based on the latest developments in technology standards to enter the market, according to Ashwani Saigal, VP of Broadband and Video CPE at VANTIVA.