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Society’s Call for Sustainable Transportation to Rocket Global Shared Mobility Market to $1.55 Trillion by 2030, Says Frost & Sullivan

Frost & Sullivan’s recent research finds that the global shared mobility market is expected to grow from $731.8 billion in 2020 to $1.55 trillion by 2030. Mobility-as-a-Service and autonomous mobility will lead to an uptake in technology-enabled safe transport and create key growth opportunities.

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High-Skills Freelance Economy Surges as Digital Talent Platforms Help Build New On-Demand Workforce

Companies who are early adopters of digital talent platforms see a competitive advantage in shifting their workforce model to a blend of full-time and freelance employees. At the same time, millions of highly skilled professionals—who seek flexible and remote work—are using the platforms to connect with employers.

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Three Themes for Marketing Leaders That Will Shape Consumer Values and Buying Behavior in 2021, Finds Gartner

Life realigned, the wealth gap and seismic civic engagement are three major themes that will impact consumer values and buying behaviors in 2021. Gartner analysts say that marketing leaders should consider these themes in their strategic planning in order to meet consumers with appropriate modes of marketing and communications.

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Nicholas Cooper Nicholas Cooper

Strategy Analytics: Highest Ever Samsung Smart TV Sales Push Global Tizen OS Base to 155 Million

Samsung sold 11.8 million smart TVs worldwide in Q3 2020, the best ever quarter by Samsung or any other vendor, according to the latest research from Strategy Analytics’ TV Streaming Platforms service. Samsung’s Q3 performance means that there are now more than 155 million Tizen OS smart TVs in use around the world, an increase of 23% in the past year.

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Four Core Competencies Marketing Leaders Must Prioritize to Survive and Thrive in 2021, Says Gartner

To be more agile and adaptive in the year ahead, marketing leaders must prioritize four core competencies with a renewed focus that accounts for the unprecedented changes of 2020. Customer understanding, adaptive planning, data-driven decision making and strategic cost optimization are the core competencies that will help marketing to survive and thrive in 2021.

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