Data enrichment can help B2B companies leverage their data to uncover insights and drive growth. With enriched data, businesses can target customers more precisely, personalize marketing campaigns, refine product lines, and explore new avenues for growth. However, data enrichment poses challenges such as data silos, outdated methods, overlooking external data, lack of clear strategy and objectives.

A new survey by Protiviti, BoardProspects, and Broadridge Financial Solutions reveals that boards and C-suite leaders do not always agree on how to achieve common goals. Bridging these gaps is crucial as companies face several challenges, including an uncertain macroeconomic environment, a global war for talent, rising geopolitical risks, cyberattacks, and other existential threats.

A recent study from Parks Associates found that one-third of US households would switch their homeowner’s/renter’s insurance provider to acquire smart home devices. Smart home devices can detect and prevent costly damages, like water and faulty wiring, which can reduce premiums, claims, and payouts. Water damage is the most common home damage, costing an average of $9,633, while flood/weather-related damage costs an average of $8,625.

According to Saul Judah, VP Analyst at Gartner, a D&A governance program must prioritize business outcomes to be successful. During crises, successful CDAOs quickly pivot their D&A strategies to help their organizations. A strategic approach, positioning D&A as an essential business-centric model, is more effective than a reactive, tactical approach that only focuses on data governance.

Returnable Transport Assets (RTAs) have long been a target for IoT solution providers and adopters alike. Wide-Area Network (WAN) technologies have seen significant shipments into this market over the past two years. Global technology intelligence firm ABI Research forecasts that the WAN RTA tracking market will reach 117.3 connections by 2027.

Gartner, Inc. highlighted the six trends that will have significant impact on infrastructure and operations (I&O) over the next 12 to 18 months. “The changes that I&O teams face are shifting views of how to purchase, deploy, and manage technology solutions for optimal business results,” said Jeffrey Hewitt, research vice president at Gartner.

The Internet of Things (IoT) MVNO market is comprised of a broad range of companies, from disruptive startups to established players, with firms of varying sizes and geographic scopes. Global technology intelligence firm ABI Research predicts that growth in the IoT MVNO market will see participants’ total revenues exceed US$2.5 billion annually by 2026, representing a five-year CAGR of 18.5% since 2021.

Confidence that quantum computers will solve major problems that are beyond the reach of traditional computers—a milestone known as quantum advantage—has grown fast in the past twelve months, according to a new report by BCG. Investors are moving aggressively to increase the amount they allocate to quantum computing, with two-thirds of all equity investments in the field coming since 2018.

Digital transformation (DX) is one of the trends shaping the enterprise world and driving the investments organizations are making to modernize their IT infrastructures and processes. Migration to service-based IT is one of the significant elements of DX initiatives as it enables organizations to utilize IT more efficiently for achieving business goals, pursuing new opportunities, and enhancing customer experience.

The financial services sector is among the most mature users of enterprise systems in the economy. Established institutions often preside over generations of computing platforms that have evolved over the years to accommodate on-premises data centers, private-cloud and public-cloud infrastructures, according to executives at KPMG.

Life realigned, the wealth gap and seismic civic engagement are three major themes that will impact consumer values and buying behaviors in 2021. Gartner analysts say that marketing leaders should consider these themes in their strategic planning in order to meet consumers with appropriate modes of marketing and communications.