All eyes in the entertainment technology community are focused on new developments that will be unveiled in Amsterdam, as leaders from around the world gather at IBC 2022 to unveil new products, services and consumer experiences that will define the industry as we move deeper into the decade. VANTIVA, the brand that will replace the Technicolor corporate name by the end of September, is making its debut during the conference, which is being held from September 9th to September 12th at the RAI in Amsterdam.

Also at the event will be members of the VANTIVA HERO Partnership program. These are innovative companies that are collaborating to integrate a growing array of engaging features and services on cutting-edge customer premises equipment (including gateways and media hub devices) from VANTIVA.

Network service providers (NSPs) — including cable providers, telcos and multi-service operators (MSOs) — have never had more options for ensuring high-speed access is delivered to connected home subscribers. A tremendous amount of progress has been made on the cable front with DOCSIS 3.1, as major breakthroughs are announced on a nearly daily basis on the gigabit passive optical network (GPON), and 5G fixed wireless access (FWA) front. The key question before the industry, however, is how they will mix and match these technologies in the connected home environment to deliver a seamless, high-performance experience to consumers around the world, says Mercedes Pastor, Senior Vice President of Global Customer Unit at VANTIVA, the brand that will replace the Technicolor corporate name at the end of September.

As the final days of cookies approach, many in the advertising space—including network service providers (NSPs)—are reevaluating established well-oiled campaign strategies against the new realities of the digital landscape.

This is all occurring as digital advertising on connected TV (CTV) platforms merge with conventional linear practices to create new opportunities for collecting data, applying insights and monetizing access to consumers to develop hyper-targeted campaigns.

Programmatic advertising has transformed the role of network service providers (NSPs) in determining how space is bought, sold and managed. New technological developments have made it possible to harness automation to replace a wide array of manual processes—such as contract execution and financial resource allocation—to display the right advertisements to the right consumers at the right time.

New technology innovations, shifting consumer expectations and disruptive global developments have radically — and rapidly — altered how digital entertainment is created, delivered and consumed. The regularity and intensity with which market forces alter the entertainment technology landscape often creates industry confusion. As a result, ecosystem participants struggle to catch up.

The Inflation Reduction Act of 2022 introduced a host of incentives and programs that will affect the demand dynamics for electric vehicles (EVs). The new law is not only rearranging who the front-runners are in the EV standings, but may also bring new demographic segments of the population into the market.

As the broadcast system camera market has started to recover from the impact of COVID-19, a notable development has emerged. Broadcasters are increasingly utilizing large sensor system cameras for live productions alongside traditional three-chip 2/3” cameras.

Video games are now the first choice of entertainment for people ages 13 to 17—ranking above social media, TV, music, or any other form of media—according to a new study by Bain & Company. These young gamers are currently spending more time and money in the metaverse than older gamers, and they expect to increase the amount of time they spend there in the future.

rost & Sullivan finds that the general growth of digital media consumption has encouraged companies from the sports, film, and television industries to create their own platforms, providing people with more streaming video choices and SVOD services. The SVOD market is expected to reach $151.49 billion by 2028 from $87.30 billion in 2021.

While digital transformation has meant the increasing prominence of digital technologies in traditional industries, there will be decreasing prominence of digital technologies in the next era, according to the Gartner.

According to ABI Research, 5G slicing revenue is expected to grow from $309 million in 2022 to approximately $24 billion in 2028, at a Compound Annual Growth Rate (CAGR) of 106%.

Cloud-native application development has emerged as a central ingredient of technology modernization elements of business transformation across industries. According to analysts at IDC, enterprises that have implemented cloud-native application development strategies witnessed a marked increase in efficiency, scalability, and productivity, as well as improved user experience.

Micro, small, and medium enterprises (MSMEs) contributions to the economy and exports have steadily increased over the last few years due to technological advances, government policies, and increasing levels of entrepreneurship across Asia-Pacific (APAC).

In a 2021 IDC study that analyzed 446 businesses across the globe to measure the efficacy of migrating to the cloud versus modernizing existing mainframe systems and applications, the case for the latter won the day. The researchers found that, in many cases, re-platforming applications in the cloud is often riskier and more expensive than modernizing existing mainframe investments.

Access to vast amounts of financial information and economic data has gone a long way toward democratizing the ability to participate in the investment advisory sector. Large financial institutions, however, continue to hold a persistent advantage over small and mid-sized advisors when it comes to offering highly-customized research and analysis to their clients.

According to global technology intelligence firm ABI Research, shipments of vehicles featuring camera-based Driver Monitoring Systems (DMS) will jump from 8 million in 2022 to 47 million in 2027, more than 50% of global new vehicle sales.

Global robotic process automation (RPA) software revenue is projected to reach $2.9 billion in 2022, an increase of 19.5% from 2021, according to the latest forecast from Gartner, Inc.

Integrating data science into operations will be vital in executing go-to-market strategies and lead to competitive differentiation for organizations tied to the increasingly dynamic property sector, according to John Rogers, chief innovation officer at CoreLogic, in a recent podcast for journalists.

IDC predicts the first potential recession in the context of a ‘As-a-Service’ Technology Landscape.

Spending on digital advertisements is poised to cross the $300 billion mark as we approach the middle of the decade. As a result, key players in the industry are in a race to secure strong market positions in this constantly evolving environment.