Annual Gartner Digital IQ Index Identifies Attributes of Genius Brands to Help CMOs Define Effective Digital Marketing Roadmaps in 2023

There is a growing appreciation among enterprise technology leaders of the increasingly dynamic relationship between various cloud resources and on-prem computing capacity. As a result, hybrid, multi-cloud infrastructures are no longer seen as an interim step toward an all-cloud future.

With a tumultuous global economy, HR technology leaders face a balancing act in 2023 and must anticipate greater levels of accountability and demand for measurable outcomes to justify new technology investments - including skills management, learning experience platforms, and internal talent marketplaces.

As organizations assess their 2023 strategies for enhancing the protection of their most important assets while rationalizing investment in security tools and technologies, risk management leaders will be well advised to integrate a proactive “outside-in” approach to threat assessment into their “Zero-Trust” initiatives.

Significant new developments in the conversion of standard dynamic range (SDR) content libraries to high dynamic range (HDR) along with the distribution of live broadcasts -- especially sports -- are opening new frontiers of opportunity for the entertainment technology industry. So say Marty Gordon, vice president of brand partnerships at Philips, and Nick Mitchell, media solutions specialist with InterDigital in a podcast interview for journalists held during the HPA 2023 Tech Retreat this week in Palm Springs Calif. 

Network service providers (NSPs) will face new challenges in 2023, as long-term logistical disruptions caused by the pandemic crisis are gradually resolved, only to be replaced by an uncertain economic outlook that is prompting concern from consumers and industry players alike.

The good news, however, is that resurging supply chains have allowed a suite of next-generation solutions based on the latest developments in technology standards to enter the market, according to Ashwani Saigal, VP of Broadband and Video CPE at VANTIVA.

Hybrid work, once thought to be a temporary means of enabling enterprises to continue business operations through the COVID-19 pandemic, has become a mainstay for the global work landscape. To enable these hybrid work models, organizations are investing in a wide range of technologies and services to increase workforce productivity and enable new, more agile ways of working.

Real-time monitoring and the ease of data retrieval for advanced physical and digital security drive the need for security sensors. According to Frost & Sullivan’s recent analysis, Sensor Technologies Impacting the Physical and Digital Security Market, by 2025, there will be a significant increase in the use of contactless sensing technologies for physical and digital security applications, including cameras, LiDAR, and terahertz (THz) image sensing.

Gartner, Inc. highlighted the top trends that will impact technology providers through 2025. These trends reflect three overarching themes: businesses increasing their reliance on technology, new opportunities emerging through technology and the impact of external macro forces.

As IT organizations across the country assess their options for an economically uncertain 2023, one thing appears certain. Progress toward enterprise application rationalization in general -- and SAP modernization in particular -- will continue apace regardless of how the business landscape evolves over the next few months. 

The popular notion might view the rail industry as a laggard compared to auto or high-tech manufacturing when embracing Industry 4.0. Yet railways are increasingly dependent on sophisticated connected systems to enhance efficiency and customer satisfaction. With the advent of connected online systems and the convergence of Operational Technology (OT) and Information Technology (IT) systems, network and data-sharing security between IT and OT systems is proceeding to become an integral component of safety, providing new market opportunities in the rail, freight, and transit sector.

The Semiannual Big Data and Analytics Software Tracker published by International Data Corporation (IDC) expects current geopolitical developments to have a mild impact on market growth, with a positive outlook for the future. The trend of companies relying on data manipulation to analyze, predict, and swiftly adapt to changing market conditions is here to stay, being fueled by ongoing supply chain and demand shift challenges.

Improved safety requirements across industries will drive the non-destructive testing (NDT) equipment market, inflating the demand for integrated software, according to Frost & Sullivan’s recent analysis of the global NDT software industry.

While blockchain is most commonly associated with cryptocurrencies and nonfungible token (NFTs), the promise of the technology in IoT has not been lost by many service providers and enterprises. In fact, 40% of enterprises surveyed say that blockchain is a “priority for the future” for their IoT deployments according to Omdia’s recent report, Blockchain’s role in IoT.

Zero trust is top of mind for most organizations as a critical strategy to reduce risk, but few organizations have actually completed zero-trust implementations. Gartner, Inc. predicts that by 2026, 10% of large enterprises will have a mature and measurable zero-trust program in place, up from less than 1% today.

According to the International Data Corporation (IDC) Worldwide Quarterly Enterprise Infrastructure Tracker: Buyer and Cloud Deployment, spending on compute and storage infrastructure products for cloud deployments, including dedicated and shared IT environments, increased 24.7% year over year in the third quarter of 2022 (3Q22) to $23.9 billion.

Communication service providers (CSPs) have made large strides over the last few years as they look to leverage their underlying infrastructure to climb the digital value chain by delivering cloud-enabled integrated network services. This paradigm, ‘network-as-a-service’ (NaaS), is a more flexible way for enterprises to consume critical and non-critical network services.

The prospects of inflation and a global recession are a common variable that will influence how network service providers (NSPs) in different regions assess their strategic customer premises equipment options (CPE) for 2023. That said, local market conditions will determine the pace at which new technologies are deployed and new services adopted for connected home applications, according to Mercedes Pastor, Senior Vice President of VANTIVA's Global Customer Unit, in an interview with journalists during CES 2023.

"There have always been significant regional differences in how consumers receive connected home applications. In 2023, however, we will likely see more stratification across geographies as NSPs assess the specific impact that major economic and geopolitical events have on their markets," she says.

Dramatic shifts in consumer behavior, driven by concerns about inflation and recession, will create a dramatically different market for Pay TV and over-the-top (OTT) streaming service providers as 2023 unfolds, according to Jon Kirchner, chief executive officer of Xperi. 

Subscribers, he says, are revisiting digital entertainment budgets that ballooned in the aftermath of the global pandemic and are developing strategies to better control investments in content, online gaming and other digital experiences.

Parks Associates research finds that even as download speeds increase for US internet households, value-added services and the quality of experience are increasingly more important factors in how subscribers evaluate their BSP.