The highly competitive streaming video landscape is prompting executives in the over-the-top (OTT) video streaming market to explore features and capabilities that drive customer retention and greater audience engagement. High Dynamic Range (HDR) is a technology that falls into this category of emerging solutions as it gains more attention from consumers and the industry, according to Nick Mitchell, Media Solutions Consultant for InterDigital, in an interview for journalists.
Read MoreDemand for high-dynamic range (HDR) content continues to rise, and streaming service providers are wrestling with how best to manage the transition from a predominantly SDR environment. According to Alan Stein, vice president of InterDigital, leaders in the OTT community are exploring ways to integrate and optimize SDR and HDR operations to simultaneously deliver live and on-demand content effectively and economically rationally.
Read MoreInterest in deploying high dynamic range (HDR) technologies is growing among network service providers and pay-TV operators in Europe as new HDR-capable TVs and devices enter the market, raising expectations of consumers throughout the region to receive content that takes advantage of this compelling advanced viewing experience.
This was the central conclusion of a recent media and industry analyst roundtable hosted by Advanced HDR by Technicolor that explored the state of the content creation, distribution and consumption ecosystem and shared perspectives on the adoption and integration of HDR technology across Europe.
